Interview: Amrit Sethia, Vice President of SOIE – Ginza Industries, a leading textile company

Today, we have the pleasure of speaking with Mr. Amrit Sethia, Vice President of SOIE – Ginza Industries, a trailblazer in the textile sector renowned for its innovative approach and commitment to quality.

Under Mr. Sethia’s leadership, the company has seen remarkable growth and continues to set industry standards. We’re eager to delve into his insights on the evolving textile landscape and the strategic vision driving SOIE – Ginza Industries forward.

Can you share your journey to becoming Vice President at SOIE – Ginza Industries Ltd?

Amrit Sethia: My journey began with an engineering degree, which provided a strong technical foundation. After graduation, I spent two years gaining practical work experience, which gave me valuable industry insights.

I then pursued a Master’s in Management from Warwick Business School in the UK, which broadened my management skills and global perspective. Joining the family business felt like a natural progression. I started from the ground up, learning the ropes at the factory level.

This hands-on experience was invaluable, giving me a deep understanding of our operations. Over time, I worked my way up to head the garmenting vertical, and this comprehensive experience led to my current role as Vice President at SOIE – Ginza Industries Ltd.

What core values drive SOIE - Ginza Industries Ltd, how are they reflected in the company's operations?

Amrit Sethia: Our core values are quality, innovation, and integrity. These values are the backbone of our operations. We are committed to delivering high-quality products that exceed our customers’ expectations.

Innovation is at the heart of our product development, keeping us ahead in the competitive textile industry. Integrity ensures transparency and ethical practices in all our dealings. These values guide our daily operations and strategic decisions, shaping a strong and trustworthy brand identity.

How has SOIE – Ginza Industries Ltd positioned itself in India’s competitive textile industry?

Amrit Sethia: SOIE has established itself as a premium brand in the lingerie, activewear, and swimwear segments. Our unique selling proposition lies in our in-house manufacturing, being vertically integrated, allowing us to maintain strict quality control at every step of our production process and offer luxury products at honest prices.

This differentiation, coupled with our commitment to innovation and customer satisfaction, has helped us carve a niche in the competitive textile market and lingerie segment in India. We focus on delivering high-quality products that resonate with our customers, making SOIE a trusted and preferred brand.

What challenges does the textile industry in India face, and how is SOIE – Ginza Industries Ltd addressing them?

Amrit Sethia: The textile industry in India faces several challenges, including fluctuating raw material prices, increasing competition, and changing consumer preferences. At SOIE, we address these challenges by investing in advanced technologies and maintaining a flexible and responsive supply chain.

We continuously innovate our product offerings to align with market trends and consumer demands. By staying agile and proactive, we can adapt to dynamic market conditions and effectively meet our customers’ needs.

Can you share some recent innovations or developments that  SOIE –Ginza Industries Ltd has introduced?

Amrit Sethia: Recently, SOIE has introduced several innovations in our product lines. We have developed new  fabrics that enhance comfort and performance, particularly in our activewear and lingerie collections. Our lingerie range now includes seamless bras designed for a smooth look under clothing.

We’re also working on expanding our shapewear line with more versatile and body-friendly options. These innovations reflect our commitment to meeting our customers’ evolving needs and staying at the forefront of the industry.

How does SOIE – Ginza Industries Ltd approach market trends and consumer preferences in product development?

Amrit Sethia: We closely monitor Global market trends, with an eye on International & Domestic styles that are gaining traction,and gather consumer feedback, shopping behaviour and demand trends to arrive at better informed product development & marketing strategies.

Our in-house design and marketing teams work in tandem to identify emerging trends and incorporate them into our product lines. We conduct regular surveys and engage with customers through various channels to understand their preferences and pain points.

This customer-centric approach ensures our products resonate with their needs and lifestyles, keeping us relevant and competitive.

What future growth strategies or expansion plans is SOIE – Ginza Industries Ltd considering?

Amrit Sethia: We have ambitious growth plans for SOIE. Our primary focus is on expanding our product range and entering new markets. We aim to double our current turnover in the next fiscal year by introducing new categories and enhancing our existing offerings.

Additionally, we are investing in advanced manufacturing technologies to improve efficiency and product quality. While we do not have immediate plans for global buy-outs, we are always exploring opportunities for strategic partnerships and technological advancements.

Our goal is to continue growing and innovating, maintaining our position as a leading brand in the textile industry.

In our conversation with Mr. Sethia, we’ve gained valuable perspectives on the dynamic textile industry and the strategic initiatives propelling SOIE – Ginza Industries. His vision and leadership exemplify the drive for excellence and innovation within the company.

As SOIE – Ginza Industries continues to lead and inspire, Mr. Sethia’s insights provide a compelling glimpse into the future of textiles and the commitment to shaping it. Thank you, Mr. Sethia, for sharing your time and expertise.

Source Link: https://sugermint.com/amrit-sethia/

Website Link: https://soie.in/




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