SOIE

Today, we have the pleasure of speaking with Mr.  Amrit Sethia, Vice President of SOIE – Ginza Industries , a trailblazer in the textile sector renowned for its innovative approach and commitment to quality. Under Mr. Sethia’s leadership, the company has seen remarkable growth and continues to set industry standards. We’re eager to delve into his insights on the evolving textile landscape and the strategic vision driving SOIE – Ginza Industries forward. Can you share your journey to becoming Vice President at SOIE – Ginza Industries Ltd? Amrit Sethia:   My journey began with an engineering degree, which provided a strong technical foundation. After graduation, I spent two years gaining practical work experience, which gave me valuable industry insights. I then pursued a Master’s in Management from Warwick Business School in the UK, which broadened my management skills and global perspective. Joining the family business felt like a natural progression. I started from the ground...

SOIE, the leading lingerie brand from Ginza Industries, has launched a new campaign titled “Weaving Deeper Bonds,” honouring the often-overlooked role of mothers. This campaign highlights the everyday dedication and care that mothers provide, whether on ordinary days or special occasions. The campaign aims to explore and celebrate the relationship between mothers and daughters. It focuses on a mother who, after dedicating 20 years to her family, is preparing to re-enter the professional world. The narrative captures the impact of a mother’s support and her ability to make everyday life special through her unconditional love and care. In the campaign, the story portrays a mother stepping into a new chapter of her life, while her daughter reflects on the constant support and inspiration her mother has provided. The emphasis is on recognising and valuing these relationships, and fostering deeper connections with our loved ones. The campaign’s narrative also addresses the evolving dynamic ...

With this campaign, SOIE as a brand in women’s innerwear and activewear aims to elevate an  emotion by establishing the power of a relationship and Weaving Deeper Bonds between a mother and daughter. It captures the dual journey of a mother who, after 20 years of nurturing her family, is stepping back into the professional world. It showcases the profound impact of our mothers and their effortless ability to make everything special and support their families unconditionally. In this narrative, viewers see a mother preparing for her new chapter, while her daughter reflects on how her mother’s presence and support has always been a source of inspiration and stability. The campaign emphasizes that it is important to let our loved ones know we care, helping us forge more meaningful relationships. The DVC story; keeping the campaign thought of “ Weaving Deeper Bonds ” in a nutshell is about that bond between a Mother & Daughter that grows through life stages, with a role reversal t...

Delhi: In a tribute to mothers, SOIE , the lingerie brand from Ginza Industries, has announced its latest campaign, "Weaving Deeper Bonds.” This campaign is a tribute to Mothers for taking care every moment of each day. With this campaign, SOIE aims to elevate an emotion by establishing the power of a relationship and Weaving Deeper Bonds between a mother and daughter. It captures the dual journey of a mother who, after 20 years of nurturing her family, is stepping back into the professional world. It showcases the impact of mothers and their ability to make everything special and support their families unconditionally. In this narrative, one sees a mother preparing for her new chapter, while her daughter reflects on how her mother’s presence and support has always been a source of inspiration and stability.  The DVC story; keeping the campaign thought of “Weaving Deeper Bonds” in a nutshell is about that Bond between a Mother and Daughter that grows through life stages, with a r...

Mumbai: In a tribute to mothers, SOIE, a lingerie brand from Ginza Industries has announced its latest campaign, ‘ Weaving Deeper Bonds ’. With this campaign, SOIE as a brand in women’s innerwear and activewear aims to elevate an emotion by establishing the power of a relationship and Weaving Deeper Bonds between a mother and daughter. It captures the dual journey of a mother who, after 20 years of nurturing her family, is stepping back into the professional world. It showcases the impact of mothers and their ability to make everything special and support their families unconditionally. In this narrative, we see a mother preparing for her new chapter, while her daughter reflects on how her mother’s presence and support has always been a source of inspiration and stability. The campaign emphasizes that it is important to let our loved ones know we care, helping us forge more meaningful relationships. The DVC story; keeping the campaign thought of “Weaving Deeper Bonds” in a nutshell is ...