SOIE Joins Hands with Kavach – A Movement to Empower Underprivileged Women

Delhi: SOIE, a leading lingerie brand from Ginza Industries Ltd., in association with Kavach – A Movement the flagship charity initiative of Nurturing Minds Charitable Trust, is proud to announce its continued commitment to raising awareness about menstrual hygiene with the annual distribution of 3000 panties for underprivileged women and girls. The initiative is aimed at facilitating basic hygiene care products.

In addition to its annual commitment, in a recent promotion, SOIE pledged to donate one panty for every purchase made on its website in May, especially during World Menstrual Day, regardless of the order value. This initiative will successfully lead to the donation of an additional 1,000 panties to Kavach – A Movement, on top of their annual donation of over 3,000 panties, over the next three months.

SOIE distributed 3000 panties to underprivileged women and girls in rural areas of Maharashtra with the help of Kavach’s network. The project kicked off last April and ran for a year resulting in supporting and impacting over 3000 women facilitating basic hygiene and menstrual care.

SOIE, in collaboration with Kavach – A Movement, strives to increase the availability of menstrual hygiene products and provide menstrual education, fostering a supportive environment that breaks down stereotypes, superstitions, and stigma associated with menstrual care. This initiative is designed to empower women and girls by fostering behavioural changes and promoting greater awareness and understanding of personal hygiene. It aims to uplift underprivileged girls through sustainable efforts, driving meaningful and lasting impact.

Kavach’s initiatives are aimed at the empowerment of underprivileged girls and women through education and skill development. By providing awareness and correct knowledge to other stakeholders, including parents, school teachers, and staff, Kavach creates a supportive environment for effective menstrual hygiene management and the elimination of menstrual health stigma.

Amrit Sethia, Vice President, SOIE – Ginza Industries Ltd., expressed, “At SOIE, as a responsible brand and employer with 70 per cent women workforce, we believe in using our reach and platform towards making a positive impact in the community. Our collaboration with Kavachis part of our commitment to empowering women and promoting menstrual hygiene. Together, we can break down barriers and create a more inclusive and supportive environment for all. SOIE and  Kavach – A Movement are working together to make a tangible difference in the lives of women and girls across India, hence, we will strive to increase our annual commitment with Kavach to 5000 panties by next year.”

Source Link: https://www.csrmandate.org/soie-joins-hands-with-kavach-a-movement-to-empower-underprivileged-women/

Website Link: https://soie.in/

Comments

Post a Comment

Popular posts from this blog

SOIE’S NEW CAMPAIGN CELEBRATES THE UNSEEN STRENGTH OF MOTHERS

SOIE, the leading lingerie brand from Ginza Industries, has launched a new campaign titled “Weaving Deeper Bonds,” honouring the often-overlooked role of mothers. This campaign highlights the everyday dedication and care that mothers provide, whether on ordinary days or special occasions. The campaign aims to explore and celebrate the relationship between mothers and daughters. It focuses on a mother who, after dedicating 20 years to her family, is preparing to re-enter the professional world. The narrative captures the impact of a mother’s support and her ability to make everyday life special through her unconditional love and care. In the campaign, the story portrays a mother stepping into a new chapter of her life, while her daughter reflects on the constant support and inspiration her mother has provided. The emphasis is on recognising and valuing these relationships, and fostering deeper connections with our loved ones. The campaign’s narrative also addresses the evolving dynamic
Read more

SOIE CELEBRATES THE UNCONDITIONAL SUPPORT OF MOTHER’S VIA “WEAVING DEEPER BONDS” FILM

With this campaign, SOIE as a brand in women’s innerwear and activewear aims to elevate an  emotion by establishing the power of a relationship and Weaving Deeper Bonds between a mother and daughter. It captures the dual journey of a mother who, after 20 years of nurturing her family, is stepping back into the professional world. It showcases the profound impact of our mothers and their effortless ability to make everything special and support their families unconditionally. In this narrative, viewers see a mother preparing for her new chapter, while her daughter reflects on how her mother’s presence and support has always been a source of inspiration and stability. The campaign emphasizes that it is important to let our loved ones know we care, helping us forge more meaningful relationships. The DVC story; keeping the campaign thought of “ Weaving Deeper Bonds ” in a nutshell is about that bond between a Mother & Daughter that grows through life stages, with a role reversal that
Read more

Interview: Amrit Sethia, Vice President of SOIE – Ginza Industries, a leading textile company

Today, we have the pleasure of speaking with Mr.  Amrit Sethia, Vice President of SOIE – Ginza Industries , a trailblazer in the textile sector renowned for its innovative approach and commitment to quality. Under Mr. Sethia’s leadership, the company has seen remarkable growth and continues to set industry standards. We’re eager to delve into his insights on the evolving textile landscape and the strategic vision driving SOIE – Ginza Industries forward. Can you share your journey to becoming Vice President at SOIE – Ginza Industries Ltd? Amrit Sethia:   My journey began with an engineering degree, which provided a strong technical foundation. After graduation, I spent two years gaining practical work experience, which gave me valuable industry insights. I then pursued a Master’s in Management from Warwick Business School in the UK, which broadened my management skills and global perspective. Joining the family business felt like a natural progression. I started from the ground up, lear
Read more