SOIE

Delhi:  SOIE, a leading lingerie brand from Ginza Industries Ltd., in association with Kavach – A Movement the flagship charity initiative of Nurturing Minds Charitable Trust, is proud to announce its continued commitment to raising awareness about menstrual hygiene with the annual distribution of 3000 panties for underprivileged women and girls. The initiative is aimed at facilitating basic hygiene care products. In addition to its annual commitment, in a recent promotion, SOIE pledged to donate one panty for every purchase made on its website in May, especially during World Menstrual Day, regardless of the order value. This initiative will successfully lead to the donation of an additional 1,000 panties to Kavach – A Movement, on top of their annual donation of over 3,000 panties, over the next three months. SOIE distributed 3000 panties to underprivileged women and girls in rural areas of Maharashtra with the help of Kavach’s network. The project kicked off last April and ran f...

Do you remember the last time your father helped you shop for lingerie or activewear? Likely not, because in the Indian society, this is traditionally a mother’s role, who shares a unique bond with her daughter, being her go-to comfort zone, especially in those crucial years of puberty. Breaking stereotypes, SOIE, a prominent lingerie brand from Ginza Industries Ltd., has launched its first heartwarming campaign highlighting a special father-daughter relationship . The campaign, launched with a brand film beautifully portrayed the bond between a father and daughter, focusing on the thoughtful gesture of a father purchasing activewear for his daughter to support her fitness journey. The advertisement challenges stereotypes by depicting a father choosing innovative and stylish activewear for his daughter, despite her initial reluctance to open up to him, ensuring she has the best for her workouts and enjoys a weekend cycling trip with her friends. The campaign highlights the versatilit...