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Interview: Amrit Sethia, Vice President of SOIE – Ginza Industries, a leading textile company

Today, we have the pleasure of speaking with Mr.  Amrit Sethia, Vice President of SOIE – Ginza Industries , a trailblazer in the textile sector renowned for its innovative approach and commitment to quality. Under Mr. Sethia’s leadership, the company has seen remarkable growth and continues to set industry standards. We’re eager to delve into his insights on the evolving textile landscape and the strategic vision driving SOIE – Ginza Industries forward. Can you share your journey to becoming Vice President at SOIE – Ginza Industries Ltd? Amrit Sethia:   My journey began with an engineering degree, which provided a strong technical foundation. After graduation, I spent two years gaining practical work experience, which gave me valuable industry insights. I then pursued a Master’s in Management from Warwick Business School in the UK, which broadened my management skills and global perspective. Joining the family business felt like a natural progression. I started from the ground up, lear
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SOIE’S NEW CAMPAIGN CELEBRATES THE UNSEEN STRENGTH OF MOTHERS

SOIE, the leading lingerie brand from Ginza Industries, has launched a new campaign titled “Weaving Deeper Bonds,” honouring the often-overlooked role of mothers. This campaign highlights the everyday dedication and care that mothers provide, whether on ordinary days or special occasions. The campaign aims to explore and celebrate the relationship between mothers and daughters. It focuses on a mother who, after dedicating 20 years to her family, is preparing to re-enter the professional world. The narrative captures the impact of a mother’s support and her ability to make everyday life special through her unconditional love and care. In the campaign, the story portrays a mother stepping into a new chapter of her life, while her daughter reflects on the constant support and inspiration her mother has provided. The emphasis is on recognising and valuing these relationships, and fostering deeper connections with our loved ones. The campaign’s narrative also addresses the evolving dynamic
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SOIE CELEBRATES THE UNCONDITIONAL SUPPORT OF MOTHER’S VIA “WEAVING DEEPER BONDS” FILM

With this campaign, SOIE as a brand in women’s innerwear and activewear aims to elevate an  emotion by establishing the power of a relationship and Weaving Deeper Bonds between a mother and daughter. It captures the dual journey of a mother who, after 20 years of nurturing her family, is stepping back into the professional world. It showcases the profound impact of our mothers and their effortless ability to make everything special and support their families unconditionally. In this narrative, viewers see a mother preparing for her new chapter, while her daughter reflects on how her mother’s presence and support has always been a source of inspiration and stability. The campaign emphasizes that it is important to let our loved ones know we care, helping us forge more meaningful relationships. The DVC story; keeping the campaign thought of “ Weaving Deeper Bonds ” in a nutshell is about that bond between a Mother & Daughter that grows through life stages, with a role reversal that
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SOIE celebrates mothers and their unconditional support

Delhi: In a tribute to mothers, SOIE , the lingerie brand from Ginza Industries, has announced its latest campaign, "Weaving Deeper Bonds.” This campaign is a tribute to Mothers for taking care every moment of each day. With this campaign, SOIE aims to elevate an emotion by establishing the power of a relationship and Weaving Deeper Bonds between a mother and daughter. It captures the dual journey of a mother who, after 20 years of nurturing her family, is stepping back into the professional world. It showcases the impact of mothers and their ability to make everything special and support their families unconditionally. In this narrative, one sees a mother preparing for her new chapter, while her daughter reflects on how her mother’s presence and support has always been a source of inspiration and stability.  The DVC story; keeping the campaign thought of “Weaving Deeper Bonds” in a nutshell is about that Bond between a Mother and Daughter that grows through life stages, with a r
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SOIE’s campaign ‘Weaving Deeper Bonds’ portrays the vital support and special touch mothers provide to families

Mumbai: In a tribute to mothers, SOIE, a lingerie brand from Ginza Industries has announced its latest campaign, ‘ Weaving Deeper Bonds ’. With this campaign, SOIE as a brand in women’s innerwear and activewear aims to elevate an emotion by establishing the power of a relationship and Weaving Deeper Bonds between a mother and daughter. It captures the dual journey of a mother who, after 20 years of nurturing her family, is stepping back into the professional world. It showcases the impact of mothers and their ability to make everything special and support their families unconditionally. In this narrative, we see a mother preparing for her new chapter, while her daughter reflects on how her mother’s presence and support has always been a source of inspiration and stability. The campaign emphasizes that it is important to let our loved ones know we care, helping us forge more meaningful relationships. The DVC story; keeping the campaign thought of “Weaving Deeper Bonds” in a nutshell is
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SOIE Joins Hands with Kavach – A Movement to Empower Underprivileged Women

Delhi:  SOIE, a leading lingerie brand from Ginza Industries Ltd., in association with Kavach – A Movement the flagship charity initiative of Nurturing Minds Charitable Trust, is proud to announce its continued commitment to raising awareness about menstrual hygiene with the annual distribution of 3000 panties for underprivileged women and girls. The initiative is aimed at facilitating basic hygiene care products. In addition to its annual commitment, in a recent promotion, SOIE pledged to donate one panty for every purchase made on its website in May, especially during World Menstrual Day, regardless of the order value. This initiative will successfully lead to the donation of an additional 1,000 panties to Kavach – A Movement, on top of their annual donation of over 3,000 panties, over the next three months. SOIE distributed 3000 panties to underprivileged women and girls in rural areas of Maharashtra with the help of Kavach’s network. The project kicked off last April and ran for a
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SOIE’s New Campaign Breaks Stereotypes with a Heartwarming Father-Daughter Bond

Do you remember the last time your father helped you shop for lingerie or activewear? Likely not, because in the Indian society, this is traditionally a mother’s role, who shares a unique bond with her daughter, being her go-to comfort zone, especially in those crucial years of puberty. Breaking stereotypes, SOIE, a prominent lingerie brand from Ginza Industries Ltd., has launched its first heartwarming campaign highlighting a special father-daughter relationship . The campaign, launched with a brand film beautifully portrayed the bond between a father and daughter, focusing on the thoughtful gesture of a father purchasing activewear for his daughter to support her fitness journey. The advertisement challenges stereotypes by depicting a father choosing innovative and stylish activewear for his daughter, despite her initial reluctance to open up to him, ensuring she has the best for her workouts and enjoys a weekend cycling trip with her friends. The campaign highlights the versatilit
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