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Why are Breast Cancer survivors and patients ditching Mastectomy bras over normal bras? By Mr. Amrit Sethia – Vice President, SOIE – Ginza Industries Limited

Mr. Amrit Sethia – Vice President, SOIE – Ginza Industries Limited Why are Breast Cancer survivors and patients ditching Mastectomy bras over normal bras? The journey of a woman surviving breast cancer is nothing less than transformative, as it affects every aspect of her life, including how she sees herself and her body, and also affects her overall mental health and well-being. Choosing a bra for many survivors after mastectomy has become a significant part of recovery. Many breast cancer survivors no longer prefer to wear what were once thought to be the appropriate postoperative brassieres for comfort and support. Instead, more women are moving towards wearing regular-standard bras. The Quest for Comfort For breast cancer survivors, comfort is the top priority. Especially as their mind and body go through a physical and emotional toll due to the chemotherapy and surgery procedure. Traditional mastectomy bras are made to hold the prosthetics and offer support. Yet, at times, the...

Elevate Your Plus Size Styles Discover The Perfect Fit with SOIE

1)    Athleisure Quick Dry Printed Sleeveless Crop Top with High Waist Knee Length Sports Shorts With Pocket SET AT-6 AT-8           Are you looking for stylish yet functional training gear? Look no further, House of SOIE offers the Athleisure Quick Dry Printed Sleeveless Crop Top together with their High Waist Knee Length Sports Shorts Set. Style, comfort, and performance come together in this combo, which is perfect during yoga to High-intensity interval training (HIIT). Made of 20% spandex and 80% polyester, making it both extremely flexible and strong. You may move freely and feel comfortable quickly in a sleeveless crop top. The high-waisted knee-length shorts will fit you flatter and have a convenient side pocket. This set is ideal for casual wear or working out, and it  costs “Rs. 1,780” . 2)    Semi/ Medium Coverage Padded Non Wired T-shirt Bra -CB-133   If you want a bra for an all-day comfort, CB-133 Semi/Medium Coverage o...

Interview: Amrit Sethia, Vice President of SOIE – Ginza Industries, a leading textile company

Today, we have the pleasure of speaking with Mr.  Amrit Sethia, Vice President of SOIE – Ginza Industries , a trailblazer in the textile sector renowned for its innovative approach and commitment to quality. Under Mr. Sethia’s leadership, the company has seen remarkable growth and continues to set industry standards. We’re eager to delve into his insights on the evolving textile landscape and the strategic vision driving SOIE – Ginza Industries forward. Can you share your journey to becoming Vice President at SOIE – Ginza Industries Ltd? Amrit Sethia:   My journey began with an engineering degree, which provided a strong technical foundation. After graduation, I spent two years gaining practical work experience, which gave me valuable industry insights. I then pursued a Master’s in Management from Warwick Business School in the UK, which broadened my management skills and global perspective. Joining the family business felt like a natural progression. I started from the ground...

SOIE’S NEW CAMPAIGN CELEBRATES THE UNSEEN STRENGTH OF MOTHERS

SOIE, the leading lingerie brand from Ginza Industries, has launched a new campaign titled “Weaving Deeper Bonds,” honouring the often-overlooked role of mothers. This campaign highlights the everyday dedication and care that mothers provide, whether on ordinary days or special occasions. The campaign aims to explore and celebrate the relationship between mothers and daughters. It focuses on a mother who, after dedicating 20 years to her family, is preparing to re-enter the professional world. The narrative captures the impact of a mother’s support and her ability to make everyday life special through her unconditional love and care. In the campaign, the story portrays a mother stepping into a new chapter of her life, while her daughter reflects on the constant support and inspiration her mother has provided. The emphasis is on recognising and valuing these relationships, and fostering deeper connections with our loved ones. The campaign’s narrative also addresses the evolving dynamic ...

SOIE CELEBRATES THE UNCONDITIONAL SUPPORT OF MOTHER’S VIA “WEAVING DEEPER BONDS” FILM

With this campaign, SOIE as a brand in women’s innerwear and activewear aims to elevate an  emotion by establishing the power of a relationship and Weaving Deeper Bonds between a mother and daughter. It captures the dual journey of a mother who, after 20 years of nurturing her family, is stepping back into the professional world. It showcases the profound impact of our mothers and their effortless ability to make everything special and support their families unconditionally. In this narrative, viewers see a mother preparing for her new chapter, while her daughter reflects on how her mother’s presence and support has always been a source of inspiration and stability. The campaign emphasizes that it is important to let our loved ones know we care, helping us forge more meaningful relationships. The DVC story; keeping the campaign thought of “ Weaving Deeper Bonds ” in a nutshell is about that bond between a Mother & Daughter that grows through life stages, with a role reversal t...

SOIE celebrates mothers and their unconditional support

Delhi: In a tribute to mothers, SOIE , the lingerie brand from Ginza Industries, has announced its latest campaign, "Weaving Deeper Bonds.” This campaign is a tribute to Mothers for taking care every moment of each day. With this campaign, SOIE aims to elevate an emotion by establishing the power of a relationship and Weaving Deeper Bonds between a mother and daughter. It captures the dual journey of a mother who, after 20 years of nurturing her family, is stepping back into the professional world. It showcases the impact of mothers and their ability to make everything special and support their families unconditionally. In this narrative, one sees a mother preparing for her new chapter, while her daughter reflects on how her mother’s presence and support has always been a source of inspiration and stability.  The DVC story; keeping the campaign thought of “Weaving Deeper Bonds” in a nutshell is about that Bond between a Mother and Daughter that grows through life stages, with a r...

SOIE’s campaign ‘Weaving Deeper Bonds’ portrays the vital support and special touch mothers provide to families

Mumbai: In a tribute to mothers, SOIE, a lingerie brand from Ginza Industries has announced its latest campaign, ‘ Weaving Deeper Bonds ’. With this campaign, SOIE as a brand in women’s innerwear and activewear aims to elevate an emotion by establishing the power of a relationship and Weaving Deeper Bonds between a mother and daughter. It captures the dual journey of a mother who, after 20 years of nurturing her family, is stepping back into the professional world. It showcases the impact of mothers and their ability to make everything special and support their families unconditionally. In this narrative, we see a mother preparing for her new chapter, while her daughter reflects on how her mother’s presence and support has always been a source of inspiration and stability. The campaign emphasizes that it is important to let our loved ones know we care, helping us forge more meaningful relationships. The DVC story; keeping the campaign thought of “Weaving Deeper Bonds” in a nutshell is ...